The face of masculinity is changing - literally. As 1 in 10 British men tell us they would consider “selfie surgery” to boost their social following, we take a look at the extreme grooming habits of the modern British gentleman and the weirdest surgical trends sweeping the nation. Be warned: some of these are not for the faint-hearted.
You Want...
To look like yourself, only better
DID YOU KNOW?
David Beckham openly admits to wearing makeup - he even steals Victoria's products!
The Procedure
Blend it like Beckham
As makeup artistry continues to flourish on YouTube, it was only a matter of time before men started getting in on the action - contouring, highlighting, concealing and even filling in patches in facial hair with an eyebrow pencil!
PRICE:
N/A
RESULT:
A more polished appearance, more confidence.
DANGER:
Nothing at all! Feel free to experiment gents.
SELFIE-GAME-O-METER
Celebrity Suspect
David Beckham
Speaking to Elle magazine, Victoria Beckham broke the internet with the revelation that David frequently raids her beauty kit.
You've Got...
A soft, squidgy mid-section
You Want...
Sculpted, HD abs that (look like they)
could grate cheese
The Procedure
Body Contouring
Traditional spray tanning techniques are used to contour lines in the right places on the body giving the illusion of gym-sculpted muscles and a sleek, bronzed physique with zero effort.
PRICE:
£60-£110
RESULT:
Better selfies, more confidence.
DANGER:
It's pretty safe. The abs do wash off though.
SELFIE-GAME-O-METER
Celebrity Suspect
Bradley Cooper and Hugh Jackman
Bradley Cooper and Hugh Jackman are rumoured to be fans.
You've Got...
A greying pubis that belies your age
You Want...
A dark, rich carpet to match your drapes
The Procedure
Colour Manscaping
The at-home procedure is more or less the same as dying the hair on your head - only you might have to assume a less dignified position. Products available in blonde, black and brown as well as red, purple, blue and green for special occasions.
PRICE:
At home products from £15.99 (Amazon)
RESULT:
A more youthful appearance south of the belt, increased confidence.
DANGER:
It's quite safe - just be careful you choose the right colour!
SELFIE-GAME-O-METER
Celebrity Suspects
Sean "P.Diddy" Coombs
Sean "P.Diddy" Coombs, Ben Stiller and Jack Black are all said to be fans of dark pubic hair dye.
You've Got...
A bushy pubic area
You Want...
Slippery smooth skin and an extra optical inch
DID YOU KNOW?
Almost half of men are now trimming or shaving their leg hair.
The Procedure
Boyzilian
A more extreme update of the classic back, sack and crack, a manzilian means removing everything. You know the drill... wax goes on, hair (and dignity) comes off! Those looking for longer-lasting results can opt for laser hair removal.
PRICE:
Laser hair removal from £50-£500 per session, depending on the size of the area (6-8 sessions recommended).
RESULT:
An extra "optical inch", more aerodynamic, easier to clean.
DANGER:
Redness, discolouration, ingrown hairs. Worst case scenario? Cuts, infections, scarring, abscesses.
SELFIE-GAME-O-METER
You've Got...
A forehead like a Shar-Pei
You Want...
A face like the back of a spoon
DID YOU KNOW?
The number of British men having Botox has risen by 27% over the past five years.
The Procedure
Brotox
A synthetic neurotoxin is injected into areas of concern, most often the forehead and eye area, to temporarily paralyse the muscles and iron out facial wrinkles.
PRICE:
From £150
RESULT:
A fresher and younger appearance, more confidence.
DANGER:
Short-lived results, a look of permanent surprise. Worst case scenario? Dropping, uneven facial features, headaches.
SELFIE-GAME-O-METER
Celebrity Suspect
Martin Clunes
All of them! The latest to be outed is Martin Clunes, alleged to have had a number of ‘tweakments’ earlier this year.
You've Got...
A neglected bum and a whole
lot of stress
You Want...
An invigorated undercarriage and a
smooth, toned backside
The Procedure
The A Steam
Originally a treatment for the Emperor of China, the signature "A Steam" treatment offered by one Santa Monica spa involves sitting on a "throne" (essentially a padded toilet) and allowing steam and herbs to cleanse and detoxify the area.
PRICE:
£40 for 30 mins
RESULT:
Claims to improve muscle tone, tissue health and cardiovascular performance, give increased energy, smoother skin, deeper sleep and better digestive and prostate health. It also claims to soothe haemorrhoids if needed.
DANGER:
Worst case scenario? Burns (if temperature is misjudged).
SELFIE-GAME-O-METER
Celebrity Suspect
Gwyneth Paltrow
The “A-Steam” took off after Gwyneth Paltrow allegedly revealed that she was a fan of a similar treatment.
You've Got...
A sad sack
You Want...
Balls you could play ping pong with
The Procedure
Scrotox
A synthetic neurotoxin is injected into the scrotum to relax muscles and create a smoother, higher and more symmetrical look.
PRICE:
£450-£600
RESULT:
Improved sex life, reduced wrinkles, less sweating, more confidence.
DANGER:
Pain (during treatment), short-lived results. Worst case scenario? Loss of sensitivity.
SELFIE-GAME-O-METER
Celebrity Suspect
George Clooney
George Clooney joked in an interview with Esquire that he had had his balls 'ironed', saying it was, "the latest thing in Holllywood."
You've Got...
Respectable B-C cup man boobs
You Want...
Firm, flattish pecs
DID YOU KNOW?
According to the British Association of Plastic Surgeons, an average of 796 male breast reductions are carried out in the UK per annum.
The Procedure
Moob Job
Often caused by a hormone imbalance, the procedure to correct gynaecomastia involves making an incision around the nipple and using liposuction to suck out excess fatty tissue.
PRICE:
Around £5,500
RESULT:
More confidence on the beach and in the bedroom.
DANGER:
Pain, numbness, mild infection. Worst case scenario? Bleeding, scarring, wonky moobs.
SELFIE-GAME-O-METER
Celebrity Suspect
Dwayne Johnson
According to the Irish Independent, Dwayne “The Rock” Johnson admitted to undergoing the treatment for aesthetic reasons back in 2005.
You've Got...
A weak, receding or non-existent chin
You Want...
A powerful, masculine jawline
Batman would be proud of
DID YOU KNOW?
Strong chins are traditionally associated with dominance and masculinity.
The Procedure
Chinplants
Chinless wonders rejoice! While implants remain a popular choice, chin-job technology has now evolved to the point where a defined jawline can also be achieved with a few strategic injections of hyaluronic acid. #Chinning.
PRICE:
Around £4,400 (implant) From £450 (fillers)
RESULT:
More confidence at work and in social situations.
DANGER:
Over-use, skin reactions. Worst case scenario? Misshapen chin/jawline, infection, skin reactions, lumps.
SELFIE-GAME-O-METER
Celebrity Suspect
Robbie Williams
Speaking to an Australian news site, Robbie Williams admitted to having Botox, fillers and something done to [his chin].
You've Got...
Stubble trouble - a patchy face that never
quite made it out of puberty
You Want...
Full, fashionable face furniture
DID YOU KNOW?
Although 45% of men can't grow a full beard or sideburns, 59% say a beard makes them feel more macho. Relax guys, 67% of women say they prefer beardless men!
The Procedure
Beard Transplant
Tiny individual hair follicles are removed from the back of the scalp (where the hair is thickest) and transplanted into any bald patches on the beard or sideburns. Hair should start to grow immediately.
PRICE:
£3,000 - £7,000
RESULT:
Increased confidence - beards are supposed to communicate dominance and masculinity.
DANGER:
Swelling bruising, sensitivity, pain. Worst case scenario? Ingrown hairs, infection, scarring, hair growing in wrong direction.
SELFIE-GAME-O-METER
Celebrity Suspect
Kyle Christie
Geordie Shore's Kyle Christie openly admits to having the procedure.