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Hover over bars below for more info
- Average pay per region
- Spend per capita (% of average)
- National average (spend per capita)
East
East
East Midlands
East Midlands
London East
London East
London North
London North
London South
London South
London West
London West
North East
North East
North West
North West
Scotland
Scotland
South East
South East
South West
South West
Wales
Wales
West Midlands
West Midlands
Yorkshire
Yorkshire
- Regions
- Cities
Who do we spend the most money on?
To understand who we most like to lavish our generosity on, buyagift.com conducted a survey3 asking the question: How much do you spend on a gift for each of the following people?
£100+
Spouse/partner
£100+
Children
£25-49
Parents
£10-24
Grandparents
£10-24
Sibling
£10-24
Best friend
£10-24
Friend
<£10
Work colleague
When do we spend the most online?
£1 in every £4 is now spent online. This meteoric rise of ecommerce has seen Great Britain begin to adopt US shopping trends such as Black Friday (the last Friday in November) and its heavily discounted sales. In 2014, Black Friday superceeded Boxing Day (historically the busiest retail day in GB) with the most money being spent online in history, with sales of £810m.
Gift sales echo these online trends, with Black Friday, Cyber Monday (the Monday after Black Friday) and Manic Monday (the second Monday in December) now becoming the most popular sales days of the year: